Clothing is responsible for approximately 25% of an individual's C02 emissions – about 1 ton per person.
75% of the energy consumption in apparel, is not in its manufacture or distribution, but in the laundering of the garments after they are bought.
Washing and drying consume far more energy than the actual manufacturing process.
In July 2008, consumers were polled this question:
“Of the following attributes, which is most important to you when purchasing eco-friendly products?”
‘Energy efficient’ was mentioned in 45% of responses
(Eco-Textile News, July 2008)
